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About
TV Franchises: Winners & Losers in Streaming's New War
Universes and ongoing seasons are fast replacing originals
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Entertainment Strategy Guy
TV Franchises: Winners & Losers in Streaming's New War
Universes and ongoing seasons are fast replacing originals
 • 
Entertainment Strategy Guy
How to Bring $50M-$100M Box Office Movies Back
Theatrical's backbone has been hit by 'eventpoles', stars' streaming migration & very bad marketing
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Entertainment Strategy Guy
How to Bring $50M-$100M Box Office Movies Back
Theatrical's backbone has been hit by 'eventpoles', stars' streaming migration & very bad marketing
 • 
Entertainment Strategy Guy
1

March 2025

Copying Netflix? Standup, Sports & Korea Data Might Change Your Mind
How rival streamers go astray mimicking the biggie's genre-defining hits. Plus: 3 strategies everyone SHOULD imitate immediately
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Entertainment Strategy Guy
Copying Netflix? Standup, Sports & Korea Data Might Change Your Mind
How rival streamers go astray mimicking the biggie's genre-defining hits. Plus: 3 strategies everyone SHOULD imitate immediately
 • 
Entertainment Strategy Guy
4
The Chart About Audience Every Exec Should Obsess Over
The top 10% now account for half of U.S. spending as entertainment must redefine 'mass' media in an era of upsells and price increases
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Entertainment Strategy Guy

February 2025

The Wide World of Made-Up Sports as TV Bets on Rookies
Pickleball to Power Slap: WBD, ESPN, NBCU & Netflix acquire rights to startup leagues, who's winning and why
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Entertainment Strategy Guy
The Wide World of Made-Up Sports as TV Bets on Rookies
Pickleball to Power Slap: WBD, ESPN, NBCU & Netflix acquire rights to startup leagues, who's winning and why
 • 
Entertainment Strategy Guy
1
Here Come FAST Originals. Will They Work?
As Tubi launches its first scripted sitcom, free streamers need a strategy to compete with Netflix — or risk flopping like Facebook and Snapchat
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Entertainment Strategy Guy
Here Come FAST Originals. Will They Work?
As Tubi launches its first scripted sitcom, free streamers need a strategy to compete with Netflix — or risk flopping like Facebook and Snapchat
 • 
Entertainment Strategy Guy
1

January 2025

Streaming Libraries: Next War in the Retention Economy
What current viewing data reveals around the key weapon in combating churn
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Entertainment Strategy Guy
Streaming Libraries: Next War in the Retention Economy
What current viewing data reveals around the key weapon in combating churn
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Entertainment Strategy Guy
IP vs. Originals Showdown: What the Top 50 Movies Reveal
I look at three years of box office data to reveal hot new genres, six promising new franchises and the mystery of what happened to the $100m movie
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Entertainment Strategy Guy
IP vs. Originals Showdown: What the Top 50 Movies Reveal
I look at three years of box office data to reveal hot new genres, six promising new franchises and the mystery of what happened to the $100m movie
 • 
Entertainment Strategy Guy
3

December 2024

Christmas Coal for 6 Producers
A24, LeBron and the Hollywood players who didn't justify their paydays or valuations in 2024
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Entertainment Strategy Guy
Christmas Coal for 6 Producers
A24, LeBron and the Hollywood players who didn't justify their paydays or valuations in 2024
 • 
Entertainment Strategy Guy
6
How a YouTube-Google Breakup Would Shake Hollywood. Are You Ready?
Digital ads, creator dollars and video innovation are potentially all in play as the DOJ continues its assault against the tech monopoly
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Entertainment Strategy Guy
1
How a YouTube-Google Breakup Would Shake Hollywood. Are You Ready?
Digital ads, creator dollars and video innovation are potentially all in play as the DOJ continues its assault against the tech monopoly
 • 
Entertainment Strategy Guy
3

November 2024

American Viewer: Hit TV and How to Make It
'Popular' shows and films are not what you think
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Entertainment Strategy Guy
American Viewer: Everything You Think About Politics, Religion & Money is Wrong
Topics deeply misunderstood by many helped Trump win. My data can help Hollywood programming align with where the audience actually is
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Entertainment Strategy Guy
American Viewer: Everything You Think About Politics, Religion & Money is Wrong
Topics deeply misunderstood by many helped Trump win. My data can help Hollywood programming align with where the audience actually is
 • 
Entertainment Strategy Guy
2
The American Viewer: Truths About Race, Age & Gender
I'm pretty sure Hollywood has no idea what people actually want to watch. Here's my data
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Entertainment Strategy Guy
The American Viewer: Truths About Race, Age & Gender
I'm pretty sure Hollywood has no idea what people actually want to watch. Here's my data
 • 
Entertainment Strategy Guy
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