Aug 11, 2022 • 1HR 1M

Why Do Streamers Care About More than Eyeballs?

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Appears in this episode

Richard Rushfield
Sonny Bunch hosts The Bulwark Goes to Hollywood, featuring interviews with folks who have their finger on the pulse of the entertainment industry during this dynamic—and difficult—time.
Episode details

On this week’s episode, Sonny is joined by Julia Alexander of Parrot Analytics and Puck to discuss the wild couple of weeks in streaming. From HBO Max to Netflix to Disney+ and unbundling to rebundling, there’s a ton to discuss. Of particular interest to folks interested in how the business of streaming works is Julia’s expertise as a consultant who helps studios and producers understand why streamers like Netflix will renew a show; you won’t want to miss that discussion about 40 minutes in. Spoiler: Eyeballs-captured and hours-watched aren’t the only thing that matters. 

This is one of my favorite episodes of the show thus far; if you found it as interesting as I did, make sure to follow Julia on Twitter and read her stuff at Puck. And please share this episode with a friend! 

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