Netflix and Amazon jumped on the ad-tier bandwagon (albeit with different strategies) as the promise of infinite subscriber growth stalled out. “It’s an exciting time to be in streaming advertising, but it’s going to be like fighting tooth and [nail] to carve out your space,” says Sahil Patel, media reporter at The Information, who joins to explain the burgeoning streaming ads space, and the executive shuffle within Netflix it has wrought as numbers fall well below expectation. Also: Sean McNulty, Richard Rushfield and Elaine Low discuss George Clooney’s failed attempt to end the strike (2:54), Martin Scorsese’s return to the big screen (18:50) and the 100 days of the SAG strike (4:44).
Streaming's Next 'Tooth and Nail' Fight