The Ankler.

The Ankler.

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How to Bring $50M-$100M Box Office Movies Back
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Entertainment Strategy Guy

How to Bring $50M-$100M Box Office Movies Back

Theatrical's backbone has been hit by 'eventpoles', stars' streaming migration & very bad marketing

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Entertainment Strategy Guy
Apr 10, 2025
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How to Bring $50M-$100M Box Office Movies Back
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(Photo illustration by The Ankler; Dragos Negoita/Getty Images, Adrienne Bresnahan/Getty Images, allanswart/Getty Images)

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ESG’s data-driven analysis for paid subscribers runs every other Thursday. He recently wrote why rival streamers shouldn’t mimic Netflix’s genre-defining hits; the audience chart every exec should obsess over; and content libraries’ u…

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