Entertainment Strategy GuyThe Chart About Audience Every Exec Should Obsess Over The top 10% now account for half of U.S. spending as entertainment must redefine 'mass' media in an era of upsells and price increasesEntertainment Strategy GuyMar 06, 2025∙ Paid294ShareSTACKED GAME Entertainment companies are catering to their wealthiest consumers with premium “superfan” experiences. (Photo illustration by The Ankler; Hyejin Kang/Getty Images)ShareSubscribeESG’s data-driven analysis for paid subscribers appears every other Thursday. He recently wrote about Tubi’s move into scripted originals; content libraries’ unsung role in streaming success; and how animation is making serious bank, almost no matter what.This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext
