Share this postThe Ankler.The Chart About Audience Every Exec Should Obsess Over Copy linkFacebookEmailNotesMoreEntertainment Strategy GuyThe Chart About Audience Every Exec Should Obsess Over The top 10% now account for half of U.S. spending as entertainment must redefine 'mass' media in an era of upsells and price increasesEntertainment Strategy GuyMar 06, 2025∙ Paid29Share this postThe Ankler.The Chart About Audience Every Exec Should Obsess Over Copy linkFacebookEmailNotesMore4ShareSTACKED GAME Entertainment companies are catering to their wealthiest consumers with premium “superfan” experiences. (Photo illustration by The Ankler; Hyejin Kang/Getty Images)ShareSubscribeESG’s data-driven analysis for paid subscribers appears every other Thursday. He recently wrote about Tubi’s move into scripted originals; content libraries’ unsung role in streaming success; and how animation is making serious bank, almost no matter what.This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext
