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The Chart About Audience Every Exec Should Obsess Over
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Entertainment Strategy Guy

The Chart About Audience Every Exec Should Obsess Over

The top 10% now account for half of U.S. spending as entertainment must redefine 'mass' media in an era of upsells and price increases

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Entertainment Strategy Guy
Mar 06, 2025
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The Chart About Audience Every Exec Should Obsess Over
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STACKED GAME Entertainment companies are catering to their wealthiest consumers with premium “superfan” experiences. (Photo illustration by The Ankler; Hyejin Kang/Getty Images)

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ESG’s data-driven analysis for paid subscribers appears every other Thursday. He recently wrote about Tubi’s move into scripted originals; content libraries’ unsung role in streaming success; and how animation is making serious bank, almost no matter what.

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