The Forgotten Audience
How Hollywood's obsession with 'prestige' ignores massive blind spots for opportunity
What does America really want to watch? In recent years, Hollywood has become obsessed with prestige content — the kind, as host Richard Rushfield puts it, that entertainment executives can talk about green-lighting to impress people at dinner parties. Richard, Janice Min, Tatiana Siegel, and The Wakeup’s Sean McNulty break down surprising stats that reveal how and why Hollywood became out of touch with so much potential audience (the subject of Entertainment Strategy Guy’s “The American Viewer” series), a topic with new urgency as streaming growth in the U.S. plateaus (28:19). Also, Richard and Tatiana check in from the Toronto International Film Festival (05:26), the hosts discuss the MIA marketing heads of streaming (13:04), and Sean lays out the details of Cineworld’s unsurprising bankruptcy filing (23:36).