Jul 22 • 49M

Streaming's New Bad Omen

Oh Snap! Advertisers are suddenly ghosting social media. Will Hollywood follow the same fate?

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A weekly roundtable that takes you behind the scenes of Hollywood’s big personalities, power struggles and ever-changing playbook. Coming to you every Friday.
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(Photo illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images)

Earnings season is underway, and everyone should be taking notice of Snapchat’s dismal performance (and Twitter’s that followed). The tech company’s stock took a 27 percent nosedive immediately after reporting shocking ad sales declines. That portends a bleak near future for every ad-dependent entity — including Netflix and the streaming services increasingly pivoting to advertising to save the day. Is the chill temporary or is a new ice age afoot? Janice Min, Tatiana Siegel and The Wakeup’s Sean McNulty break it down. Also: Yellowstone is TV’s biggest hit, but Hollywood isn't rushing to replicate its success. And TCA scraps its in-person event and goes virtual. Is it really about Covid — or just a convenient excuse?