Jan 14 • 52M

Scientifically Measuring Movie Love

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Appears in this episode

Richard Rushfield
Sonny Bunch hosts The Bulwark Goes to Hollywood, featuring interviews with folks who have their finger on the pulse of the entertainment industry during this dynamic—and difficult—time.
Episode details

Kevin Goetz, author of the must-read book Audience-ology, joins me this week to talk about the science of getting audiences to theaters. Can marketing help teach audiences “how” to watch a movie? Why might studios get excited about something as simple as a reply ratio to a free screening before even a single frame of film has unspooled? And how can you measure … movie love?

I mentioned this on the show, but I don’t really listen to a ton of podcasts because I don’t have time, what with all the podcasts I’m doing. But one I do carve out time for is Kevin’s, which is called Don’t Kill the Messenger. A good introductory point is his episode with Jason Blum, I guarantee you’ll learn a lot. Subscribe to it, leave a rating and a review if you have time: it should be far more popular than it is. 

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