Pod: 'Martini Shot'- Other People's Money
Rob Long on why networks prefer someone else's dime when figuring out what audiences want
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In this week’s episode, Rob Long tackles the idea that entertainment is a risky business that takes a lot of intuition and nerve. Things are going to fail, and sometimes, weird long shots do pay off. But that doesn’t stop networks from using methods to try to predict what shows will and won’t be hits. Rob reminds all network executives that they are in the business of taking chances, and reveals the clever way studios mitigate risk by using a highly technical financial instrument: OPM — a.k.a., other people’s money. Okay, it’s not very technical and it’s not really an instrument either, but it does mitigate their risk.