Seems to me when you have a brand name like Coca Cola, Ford, Apple, Kellogg's, or Kleenex the smart move is to keep that brand name. HBO is a 40 year-old brand name. If they're smart, which with WB has always been suspect, they'll drop Max, and keep flying the HBO flag. This is on the scale of Facebook changing to META, which nobody outs…
Seems to me when you have a brand name like Coca Cola, Ford, Apple, Kellogg's, or Kleenex the smart move is to keep that brand name. HBO is a 40 year-old brand name. If they're smart, which with WB has always been suspect, they'll drop Max, and keep flying the HBO flag. This is on the scale of Facebook changing to META, which nobody outside of their office building thought was a smart idea.
Why start from zero when you're already behind the eightball in the streaming world as it is? Especially when your CEO is crying poor on every other internal memo?
Seems to me when you have a brand name like Coca Cola, Ford, Apple, Kellogg's, or Kleenex the smart move is to keep that brand name. HBO is a 40 year-old brand name. If they're smart, which with WB has always been suspect, they'll drop Max, and keep flying the HBO flag. This is on the scale of Facebook changing to META, which nobody outside of their office building thought was a smart idea.
Why start from zero when you're already behind the eightball in the streaming world as it is? Especially when your CEO is crying poor on every other internal memo?