Welcome to Hollywood Transom. Written by Jeff Sneider, the column’s mission is to deliver brief scoops and news about this industry’s current state of play and its players.
1. Boz Heads to the Hall of Fame
“Them: She’s out.
God: Nah, bih. She’s in. Matter of fact, she’s in THE MARKETING HALL OF FAME.”
That was how none other than Bozoma Saint John, @BadassBoz herself, announced her latest achievement — being inducted into the Marketing Hall of Fame!
What’s that? You didn’t know there was a Marketing Hall of Fame? Well I don’t know where your family vacationed — probably some anonymous place like Cooperstown, New York or Springfield, Massachusetts —but mine voyaged to New York City every spring to watch this incredible ceremony, which honors the world’s great marketing minds.
In 2015, inductees included David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business at the University of California – Berkeley. So yeah… it’s no fucking joke.
Boz’s induction was actually announced by the Hall back on February 23, but Boz didn’t share it with her loyal Instagram following of 388,000 until this past weekend — a little more than a week after she was replaced by Marian Lee as Chief Marketing Officer at Netflix following two years flying around the world promoting her own brand. Sometimes, the old axiom is true — revenge is a dish best served 11 days cold.
This has been a sneak preview of today’s edition of The Ankler, the industry’s secret newsletter. To read the rest of this issue filled with the latest from the Hollywood grapevine, subscribe today for just $17 a month and don’t miss out on who’s in the hot seat next!
Also in today’s issue!
• Guess what multi-hyphenate is invading the Star Wars universe?
• Academy members locked out!
• Casting news and Stranger updates!
And much much more!
Also on The Ankler:
It’s Anxiety Week! An unemployed TV writer shares her Hollywood Unemployment Agony.
The Entertainment Strategy Guy takes a hard look at the numbers behind our collective feeling of instability and stares straight into The Content Bubble’s Sum of All Fears.
Then go deeper. For an understanding of why so many of us feel this way, start with The Pit in Your Stomach is Real, and continue on to “It Feels Like the Last Days of Rome” from new contributing editor Nicole LaPorte.
On the departure of Netflix’s flamboyant marketing chief, Bozoma Saint John, and her clap back.
The Glossy is up! Men, ditch your jackets for the shacket! And Power of the Dog’s Kodi Smit-McPhee has a surprising new player in his corner.
Zelensky Memo Reveals ‘Your Business Smells Russian’ Campaign: Sean Penn’s co-director/producer shares the leader’s call to action, revealed on The Ankler Hot Seat podcast.
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