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Streaming Libraries: Next War in the Retention Economy
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Entertainment Strategy Guy

Streaming Libraries: Next War in the Retention Economy

What current viewing data reveals around the key weapon in combating churn

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Entertainment Strategy Guy
Jan 23, 2025
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Streaming Libraries: Next War in the Retention Economy
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TWO-TIMER Grey’s Anatomy (shown here in season one) now streams non-exclusively on Netflix and Hulu. But what has that meant for both streamers? (Photo illustration by The Ankler; ABC)

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ESG’s data-driven analysis for paid subscribers appears every other Thursday. He recently wrote about movies’ IP vs. originals showdown, 6 producers who didn’t live up to …

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