Seinfeld's 'Unfrosted' and Hollywood's Cynical Corporate Cinematic Universe

Hero's journey on aisle nine? Netflix's Pop-Tart origin story is the latest consumerism-as-IP debacle

POP STAR Of course a Pop-Tart character walked the red carpet at the April 30 premiere of Unfrosted. (Image Press Agency)

Brand biopics attacked in 2023. Tetris, Air, BlackBerry, Flamin’ Hot and The Beanie Bubble arrived monthly through the summer, with Ferrari waiting for nobody in December. Now comes Unfrosted, Jerry Seinfeld’s terrible Pop-Tarts creat…