Jul 29, 2021 • 35M

Ray Subers on Polling Moviegoers

 
1×
0:00
-35:23
Open in playerListen on);
    Substack App
    Download MP3
    Get a private RSS link for listening
    Subscribe to The Ankler Podcast to get a private link for listening in your favorite podcast player. Learn about RSS.

Appears in this episode

Richard Rushfield
Sonny Bunch hosts The Bulwark Goes to Hollywood, featuring interviews with folks who have their finger on the pulse of the entertainment industry during this dynamic—and difficult—time.
Episode details
Comments

On this episode of The Bulwark Goes to Hollywood, Sonny talks to Ray Subers, a vice president at NRG, which has helped Hollywood studios with polling about movies for decades. Currently, NRG’s most interesting and informative efforts have to do with polling audiences on their comfort levels with going back to theaters during the age of COVID and its variants. How are audiences feeling right now as case numbers surge? How nervous is Hollywood? Also: If you’ve ever wondered how movie studios figure out the “tracking” numbers—that is, the awareness levels for upcoming movies—that help them decide on release dates and advertising strategies, Ray’s the guy to listen to. It’s a fascinating science with stakes that involve tens of millions of dollars every single week.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Share