'Poker Face' to 'Terminal List': How an Indie Producer Beats the Big Guys
MRC TV president Jenna Santoianni on her strategy of 'very specific and targeted bets', selling pitches vs. scripts, and what makes an idea 'undeniable' now
STANDING OUT “As an independent, you have to have something that no one else has,” says Santoianni, whether that’s unique IP or a marquee star or creator. (The Ankler illustration; Santoianni: MRC; Poker Face: Peacock)
