☀️Inside COMCAST, DISNEY CEO Kabuki theater around HULU at the GOLDMAN conference
McConaughey SKYDANCE pic suddenly canceled / New NETFLIX Ad-Tier projections leak / SONY's Gran Turismo pic gets lead
Mornin! This is Sean McNulty and here’s the Hollywood + Media news to know on THURSDAY September 15, 2022.
AND: Brittany Snow is getting divorced from her husband of 2 years, Tyler Stanaland (“Selling the OC”).
PLUS DISPATCHES FROM STREAMING ADVERTISING:
So nice to see an AMAZON PRIME “LOTR: TROP” pre-roll Ad on… HBOMAX last night (not to mention a static card Ad for an HBO show that… I’ve already watched. Twice).
It’s now been over a month of SPOTIFY delivering me Ads in Spanish… now upped to roughly 2 per Ad-break - a language I do not fluently speak, nor a language I have ever listened to any programming in on SPOTIFY. #DigitalAdTargetingIsTheFuture
AND: The NFL officially enters the “Digital-only” era with a premiere franchise, as AMAZON premieres “Thursday Night Football” tonight (can’t wait to hear the new theme music).
AMAZON is estimating (and I’m guessing guaranteeing to advertisers) an audience of 12.5 Million in NIELSEN numbers for the franchise this year.
The games averaged around 16 Million on FOX last year, and well let’s pick a middle point that’s a bit higher since it’s the debut tonight… at a number that’s essentially what “Yellowstone” episodes got last year. How ya feelin?
IN THIS EDITION:
Very few details around “impropriety”-related shutdown of SKYDANCE McConaughey pic 6 weeks before shooting.
New NETFLIX user estimates for the Ad-tier leak
COMCAST & DISNEY CEO’s up the public HULU veiled deal negotiation tactics.
AMAZON goes MACRO, a notable deal at WBTV and other dispatches in Hollywood Business Affairs.
BARSTOOL branching out more into live one-off Sports events, and more.