🎧 How ‘Wicked’ Women Saved the Movies

As film’s bros go bust, underserved females spend to end ’25

(The Ankler illustration; Universal Pictures)

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After ignoring weeks of theatrical disappointments, moviegoers fell under the spell of Wicked: For Good last weekend to the tune of almost $150 million in North America. Who does the industry have to thank for that total? Women, who made up 70 percent of the opening audience. Elaine Low, Sean McNulty and Natalie Jarvey examine how the fairer sex have been largely underserved at the box office this year, while Vanity Fair’s all-bro Hollywood cover boys like Glen Powell (The Running Man) and Jeremy Allen White (Springsteen: Deliver Me From Nowhere) struggled to pull their weight as movie stars. Plus, Prestige Junkie’s Katey Rich lays out the key storylines as the Oscar race heats up — including what she’s hearing from voters (nope, they still haven’t seen all the movies) and why Warner Bros. is sitting pretty with best picture frontrunners One Battle After Another and Sinners.