Sep 1, 2022 • 32M

How Anime Can Help Save Theaters

 
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Appears in this episode

Richard Rushfield
Sonny Bunch hosts The Bulwark Goes to Hollywood, featuring interviews with folks who have their finger on the pulse of the entertainment industry during this dynamic—and difficult—time.
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On this week’s episode, Sonny talks to Mitchel Berger, SVP of global commerce at Crunchyroll, about the continually “surprising” success of Crunchyroll’s (and, previously, Funimation’s) anime theatrical releases. Dragon Ball Super: Super Hero opened atop the box office a couple of weekends ago with $20 million; last year Demon Slayer The Movie: Mugen Train grossed nearly $50 million during its run. How did Crunchyroll help create and nurture this fandom to the point where they can open a movie on traditionally dead weekends with a fraction of the advertising spend of your typical mid-or-low-budget release? If you enjoyed this episode, share it with a friend! 

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