This week I talk to Ben Dreyfuss, formerly in charge of audience acquisition at Mother Jones and currently the author of the Calm Down Substack, about the promise and the peril of complete data transparency. Ben watched what happened firsthand as data about what readers wanted became more and more available to journalists: how it shaped what was written, and how, and for whom, and how this race for virality wound up decimating the advertising market that newsrooms relied on.
Fantastic conversation. Everyone on BOTH sides of the strikes should be listening to this one.