Love it. I’m an OG listener of your podcast and I was on the marketing team of Burger King that did the Kids Club. You were almost dead on with how it happened but way off on the alternative. You can’t market food to kids because that doesn’t matter and we tried doing food only for adults and it didn’t work. Let me know if you want to know more but so much fun to listen today!
Love it. I’m an OG listener of your podcast and I was on the marketing team of Burger King that did the Kids Club. You were almost dead on with how it happened but way off on the alternative. You can’t market food to kids because that doesn’t matter and we tried doing food only for adults and it didn’t work. Let me know if you want to know more but so much fun to listen today!
Amazing! And yeah, I guess kids don't really respond to product shots. They want a story. Even one with Wheels and Lingo.