🎧 Apple Now Thinks Different About Movies
The hardware giant discovers the stomach-dropping risks of showbiz
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Apple is the most valuable company in the world. There are more than 2.2 billion Apple devices in use worldwide. Remind us why it’s in the (often) money-losing entertainment business again? Sean McNulty, Elaine Low and Richard Rushfield explore why Apple is retreating from its blockbuster theatrical ambitions — sorry, George and Brad — why it had them in the first place and what happens next. Also: Prestige Junkie’s own Katey Rich joins to discuss the start of fall film festival season and aces some Oscars trivia.
Transcript here.