🎧 What Movie Audiences Want for the Holidays
A grabby first 10 minutes. Elevated genre. Superheroes...still?! Expert Kevin Goetz on the studios' new high-stakes game at the cinema
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As Hollywood reels from a string of high-budget box office flops, Kevin Goetz, says, sure, contraction is coming. But, “every movie — if made and marketed for the right price — should make money,” says the CEO of Screen Engine/ASI, long considered a top expert on audience. Goetz joins to talk about recent changes he’s seeing in theater-going, what’s working (and not), and what films can learn from TV. Also: Sean McNulty, Peter Kiefer and Elaine Low talk Elon Musk’s F-U; Bob Iger’s flip-flop on Disney’s linear TV assets; and Israel-Gaza and the worrisome WhatsApp wars of Hollywood.
Transcript here.
