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Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads?
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Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads?

The ad chief, along with WBD's ad team, explain Hollywood’s annual ad blitz, banged up by tariffs and crashed by streamers

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Elaine Low
May 12, 2025
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Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads?
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