Share this postThe Ankler.Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads? Copy linkFacebookEmailNotesMoreSeries BusinessDisney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads? The ad chief, along with WBD's ad team, explain Hollywood’s annual ad blitz, banged up by tariffs and crashed by streamers Elaine LowMay 12, 2025∙ Paid11Share this postThe Ankler.Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads? Copy linkFacebookEmailNotesMoreShareThis post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext