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Thrive, Survive or Die: WB Under Zaslav
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Entertainment Strategy Guy

Thrive, Survive or Die: WB Under Zaslav

I break down the first post-megamerger moves and, for once, I like what I see

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Entertainment Strategy Guy
May 26, 2022
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Thrive, Survive or Die: WB Under Zaslav
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RAZZMA-ZAZ CEO David Zaslav at the Warner Bros. Discovery upfront in NYC May 18. (Kevin Mazur/Getty Images for Warner Bros. Discovery)

If you’re an executive and you want a surefire way to ensure that you’ll get lots and lots of negative media coverage, follow this four-point plan:

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