The movie biz's Q3 Event movie problem
The movie biz's Q3 Event movie problem
WKUP: Chris Evans + Blunt for NETFLIX pharma pic / Chernin launches $500+ Mil production outfit / ABC sets BEAUTY & THE BEAST 30 yr anniv event
Mornin! This is Sean McNulty and here’s the Hollywood + Media news to know on WEDNESDAY July 6, 2022.
Where you’ll have to excuse me if I keep this short today - I’m late for Chapek’s jet to the ALLEN & CO. Mogul summer camp retreat… and you know he’s definitely not waiting for me.
Or wait was it Bakish that said he’d give me a lift? This Bob thing is becoming problematic. In my defense, they really have to stop just saying “Hey it’s Bob” when they call.
PLUS: Well apparently ya’ll took a 4 day weekend as it was a relatively calm day out there yesterday. So - taking the moment to look ahead 👀.
While the the Box Office couldn’t be hotter right now going into “Thor” this Friday Thursday… the ongoing movie theater business narrative is on the cusp of a change. again.
📽 THE SILVER SCREEN
The Great 3rd Quarter Event Movie drought
The Box Office is back: The Olds are back… Gen Y is back (they’ve been back for a while)… Families are back (they never really left).
Everyone that the experts & media critics said were lost to the movie theater business forever… has returned. And then some.
Make big (good) movies people really want to see, make them theatrical-only, and lo and behold… Who knew?
And MARVEL’s “Thor” looks to keep the party going this weekend - clearly take the tracking as you will… but it’s at $140 Million to $160 Million in the US.
BUT: The Box Office is about to be challenged in 2 phases in Q3: