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The First Box Office Weekend of the Rest of our Lives
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The First Box Office Weekend of the Rest of our Lives

Richard Rushfield's avatar
Richard Rushfield
Jul 16, 2021
∙ Paid
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The First Box Office Weekend of the Rest of our Lives
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Nothing like a hit to change the conversation.

A few weeks ago, it remained an open question whether people would ever return to theaters and whether VOD would kill theatrical.

Now it's a debate for data nerds to pick apart how much value you get from a new sub versus second-weekend box-office gross, minus the split.

All sorts of ways that argument might s…

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