☀️The Disappearing Broadcast TV Ad Market
The hard lessons of the 2023 Movie Biz carried into Oct / NFL Ad rates get surprise headwind / META goes ad-free tier in EU
Mornin! This is Sean McNulty (connect with me on LinkedIn here if ya like), and here’s the Hollywood + Media news to know on TUESDAY Oct. 31, 2023.
Where… who’s ready for Upfronts news?! Yeah I didn’t see that one coming either - YOUTUBE has locked May 15 for its presentation next year at David Geffen Hall, and has also locked the location for the next the years. Although sadly, no 2025 date was announced just yet.
HUZZAH: Channing Tatum & Zoe Kravitz are reportedly engaged, according to People.
ALSO: SAG & AMPTP are going to meet again today… though I gotta say it was impressive yesterday to read and hear accounts across the range of “people in the know” sharing that a deal…:
Is basically a done deal
Needs to be done by end of week ‘or else’…
Or that the two sides remain “far apart” on quite a few key issues (something SAG also said in a statement last night)
Either way - I stick to my thinking of a deal before “Super Wednesday” earnings call day next week (WBD, DIS, ENDEAVOR), Wed. Nov. 8, with a side eye on PARAMOUNT in 2.5 days, on Thursday afternoon this week… but, who knows.
Correctly predicting this and telling people at cocktail parties that I write a newsletter impresses them equally.
soccer football fans ⚽️… try and hide your excitement - we’re going back to the desert for the WORLD CUP! I mean, everyone loved QATAR so much… FIFA said let’s run it back and do it again 🥳.
Now let’s see - which other country in the world bans alcohol… and has daily temperatures of 105°F in July? 🤔 Ah, right SAUDI ARABIA! See you all in 2034, when I’m sure the temps will be up to 113°F on average by then.
To note: this is not a done deal, but as AUSTRALIA dropped out of the running… the SAUDIS seems to be the only folks left.
PLUS: X is now valued at just 55% of what Elon paid for TWITTER a year ago ($19 Bil vs. $44 Bil), according to a new employee stock program he’s doing. Other than that - things are great everybody! What’s that? Uh… tell MORGAN STANLEY I’ll return the call.
Other totally happy TWITTER purchase backer FIDELITY has written down their stake by 65%, according to Axios.
BOO! A Happy HALLOWEEN to those who celebrate 👻. Curious what the SAG strike lines look like today!
IN TODAY’S EDITION:
Broadcast TV rates this Fall are feeling the strike - a dive into the latest Ad rates from Madison Avenue, including how primetime NFL franchises stack up against each other.
META is doing the ol’ ad-free tier tactic in EUROPE.
NFL Scatter ad market this year apparently isn’t what it used to be and much more.
ALSO: Janice will be hosting another In Conversation event in Santa Monica on Monday with a top comms executive who came out as trans at Goldman Sachs. Maeve DuVally will share how she went from secret wardrobe changes in the lobby bathroom to walking in heels, post-surgery, through the halls of Wall Street’s powerhouse firm to meet with her team for the first time with a new identity. 👇