The Super Bowl Has Changed. Hollywood's Boring Ads Have Not

Just trailers, again? Really? Marketing gurus tell me how studios have lost step in how to play — and win — within the Big Game's big game

CO-OPTED Hollywood’s bland approach to advertising during the Super Bowl could use some of the zing corporate America’s having — often with Hollywood very own IP like this year’s When Harry Met Sally-inspired Hellmann’s ad. (Screenshot)

David Lidsky is an executive editor at The Ankler. He previously wrote about streamers’ need for a “value meal” strategy