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☀️Streaming's Quarter of Discounting enters high gear as SHOWTIME joins PAR+
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The Wakeup

☀️Streaming's Quarter of Discounting enters high gear as SHOWTIME joins PAR+

GOT Dragons showrunner departs / More (poss) NETFLIX Ad-supported details leak / MGM takes new Statham action pic

Sean McNulty's avatar
Sean McNulty
Sep 01, 2022
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The Ankler.
☀️Streaming's Quarter of Discounting enters high gear as SHOWTIME joins PAR+
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Mornin! This is Sean McNulty and here’s the Hollywood + Media news to know on THURSDAY September 1, 2022.

Where good morning boys and girls! The word of the quarter is… Discounting.

First HBOMAX is still going strong with 40% off for a year (deal avail thru October).

Paulie’s in for 6 subscriptions. Don’t ask. via Giphy

NOW: PEACOCK joins the bandwagon today - offering a year of Ad-Supported for just $20 for new customers, a 60% discount.

AND: PARAMOUNT+ is adding in SHOWTIME programming (more on that in the MEDIA BIZ section below), and for September - new customers can sign up for PAR+SHO (and access all content thru the PAR+ app) at $8 for their first month Ad-Supported, and $13 Ad-free. Prices go up to $12 and $15 come month 2.

Even DISNEY+ has their big DISNEY+ DAY on September 8.

APPLE TV and PRIME VIDEO would discount if they could find their financial business model plans (coulda sworn we had ‘em around here when we started 🤔…).

And NETFLIX, well…

Netflix don’t discount yo. via Giphy

BASICALLY: This is all about kickstarting those Q3 user numbers back in the right direction in the US… and then counting on a strong Q4 of programming on all Streamers to keep growth going.

AND: PARAMOUNT you owe me $10 for announcing major streaming biz news on friggin’ August 31st. Not cool man.

IN THIS EDITION

  • SNAP outlines the layoffs and spending cuts as they try to stem the red ink

  • Some new (not confirmed) details emerge from the loose-lipped Ad biz world on NETFLIX’s ambitions for their Ad supported tier.

  • Bateman joins Egerton NETFLIX pic

  • Coppola adds LaBeouf and more to his next (almost) $100 Million pic

  • PAR+ officially makes $15 the new $10 in Streaming, and more


📽 THE SILVER SCREEN

Richard can we hook Bateman up with a subscription? via Giphy

Jason Bateman joining Taron Egerton in NETFLIX action thriller “Carry On”

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