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Star Chef Confession: How I Got 'Trapped' Losing Money on YouTube
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Star Chef Confession: How I Got 'Trapped' Losing Money on YouTube

Carla Lalli Music tells me about tough choices as production quality increases on the platform — and taking a break from her 230,000+ subscribers

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Natalie Jarvey
Mar 05, 2025
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The Ankler.
Star Chef Confession: How I Got 'Trapped' Losing Money on YouTube
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A CREATOR DISHES “Am I leaving book sales on the table if I don’t come back to YouTube?” Carla Lalli Music asks, as she preps to release her third cookbook. (Gentl and Hyers)

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I write about creators, digital platforms and the $250B global industry they power — including what Dude Perfect is doing with its $100 million in PE money and the creator business …

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