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Stankey's Machine
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Stankey's Machine

Max Attack; Max of My Tears;

Richard Rushfield's avatar
Richard Rushfield
May 30, 2020
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Stankey's Machine
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Well they went ahead and did it. The launch of HBO Max defied just about all the conventions we've accepted in the streaming era so far. The deficiencies seemed fairly obvious and glaring.

But when a company's got a new product to launch, the purple beast must be fed.

Lessons of the streaming war so far, more or less The Netflix model:

  1. Give people a lot o…

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