🎧 Shut Up and Pitch

Rob Long dives into the 'fun stuff' inside the development dumpster

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When Rob Long pitches anything these days, he knows he’s not going to sell the idea in the room. That’s over. And what if you know you’re pitching to an exec about to get fired? One old-timer advises, “Shut up and pitch.” Still, he wouldn’t be upset if for once he didn’t hear, “Fun stuff. We’ll talk internally and get back to you.” If we can be confident about identifying fun — rather than “fun stuff”— the entertainment industry can get back to being like that big, noisy party Rob throws, with a supermarket ham. Overthink it, and the party’s over.

Transcript here.