Shonda v. Ryan: Who's Winning at Netflix?

ESG analyzes head-to-head the two richest deals in TV and their return on investment

Rhimes and Murphy both signed mega deals within months of each other during Netflix’s hegemony. (left: Jeff Spicer/Getty Images; right: Lev Radin/Pacific Press/LightRocket via Getty Images)

If any two moves symbolized the impending doom of traditional studios, it had to be Netflix signing two huge showrunner megadeals in 2017 and 2018. The streaming wars…