Opportunity Audience #3: Cross-Generational Viewers

Increased cohabitating and co-viewing should change how Hollywood programs around story and age across increasingly dotted lines (political or otherwise)

GENERATIONAL WEALTH Cross-gen relationships — like mother-daughter as in Gilmore Girls (left) or mentor-mentee in Hacks (right) — attract viewers. Gilmore ended in 2007 but often still appears in Nielsen’s 10 most-watched shows charts. (Gilmore Girls: Warner Bros.; Hacks: Jake Giles Netter/Max)

Editor’s note: In the weeks leading up to the election, muc…