Kasey Champion Joins The Ankler in Rapid Expansion Into Consumer Sponsorship Sales
Champion was previously Publisher of Deadline, where she worked for six years
Kasey Champion has joined The Ankler as Head of Consumer Sales, as a consultant, after six years at Deadline, where she rose to the rank of Publisher. In her new role, Champion will be developing and implementing strategic sales plans and objectives to achieve sales targets and revenue goals for non-endemic entertainment brands, while also supporting Head of Revenue, London Sanders, with her wide array of clients including Netflix, Hulu, Amazon and Disney. Champion will also support Sanders with sales for Oliver Darcy’s Status newsletter devoted to media news and analysis.
Champion has been a trailblazer in the industry for more than 30 years, consistently exceeding sales targets and crafting revenue-generating products. While at Deadline, Champion rose steadily with promotion after promotion, Prior to Deadline, Champion worked at the Los Angeles Times for 27 years where her responsibilities included managing revenue for multiple consumer categories totaling $30M.
“We’ve been overwhelmed by consumer brands interested in aligning with the influential audience of The Ankler directly through events, podcasts and newsletters in 2025,” says Janice Min, CEO and Editor-in-Chief, Ankler Media. “We are thrilled to work with an industry veteran like Kasey who will serve as the bridge between best-in-class brands and the best and most credible editorial covering the entertainment business.”
Champion added, “As the advertising market evolves and transparency becomes increasingly important, consumer brands are moving away from broad-scale media to channels that facilitate direct communication and truly resonate with their intended customers. This is why joining the Ankler was an easy decision. They are the fastest-growing media company in the industry and have cultivated a niche audience of influential consumers.”
In this position, Champion will identify and prioritize sales opportunities, target markets and customer segments based on market analysis, competitive landscape, and business objectives as well as maintain relationships with key customers, partners and stakeholders to address their needs and foster long-term partnerships.
The Ankler has experienced a meteoric rise, up 400 percent year-over-year in ad revenue in 2024, and up more than 500 percent in subscription revenue since launching as a Y Combinator company in January 2022. Today, The Ankler has nearly 100,000 subscribers across its newsletters.
Kasey can be reached at kasey@theankler.com.