Hollywood's New Private School Arms Race

L.A.’s most exclusive institutions rebrand as the wealthy move, heads of school exit, and college grows more confusing

ARCHER EVOLUTION Clockwise from top left: Kerry Washington as commencement speaker in 2023 (J.D. Renes); its L.A. billboard (Amanda Ryvkin); the Brentwood campus (Anne Cusack/Los Angeles Times via Getty Images); rebranded uniforms (Design Bridget and Partners).

In the heated battle for primacy among Los Angeles’ toniest private schools, a new front opene…