🎧 Hollywood vs. TikTok
Rob Long on today’s Madison Ave. dogfight and how the industry can win
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Walk up Madison Avenue, and there’s Hermès, Gucci and Tom Ford. Then, down in Soho is The RealReal, a luxury consignment store where you can find largely the same Gucci stripes, pebbled Hermès leather or giant Tom Ford zippers. The stuff is just a little used — and a whole lot cheaper. That’s the challenge Hollywood faces. A-list celebrities and studio-level comedy are just a click away on TikTok, YouTube or Instagram. It’s a little rougher around the edges, sure. But it’s free. So what’s Rob Long’s solution for Hollywood? Let him tell you.
Transcript here.
I'm not sure that it matters what great ideas, scripts, or books writers come up with when the risk-averse corporate media hive-mind rejects anything their MBA staff and focus groups don't view as a guaranteed blockbuster that will reap hundreds of millions in profits. Meanwhile, the real creatives -- artists, if you will -- find other venues to air and market their self-expression.
Rob, when it comes to Hollywood don’t you mean The ReeReel Shop?