Opportunity Audience #2: The Heartland

Decision-makers are in blue; huge numbers of viewers are in red. The data and details on how Hollywood can move beyond 'flyover' stereotypes

Editor’s note: If one looks at the Electoral College map of the 2024 election, one thing is inescapable: The “heartland” is overwhelmingly voting differently than the people who decide what entertainment gets made.

In The Ankler’s look at Opportunity Audiences in July, Cultique’s Sarah Unger identified the heartland as one such underrealized opportunity.…