Hard Truths Behind the NBA Deal for Buyers — and the NFL
Peacock won, Disney didn't, Amazon math, football's dilemma and a Zaslav defense
Among professional sports leagues, the NBA seems to have far and away the best PR apparatus. They tend to generate extremely positive headlines — and often those headlines don’t match the actual reality.
This extends beyond the league itself to the entire media world surrounding pro basketball, and yes, I am the one mos…