Gamblers Are Making Big Money Off Your Movie. And It's 100% Legal

New online traders bet on release dates, Rotten Tomatoes scores and box office. Will studios gamify their own business for part of a $1 trillion market?

(Photo illustration by The Ankler; IF characters, Paramount, Everett Collection)

Matthew Frank is on staff at The Ankler, and previously has written about how Deadpool & Wolverine won Gen Z through piracy, Hollywood’s love affair with Kamala Harris and Jeffrey Katzenberg’s agewashing of President Biden. You can reach him at matthew@theankler.com.

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