Exit Interviews: The Marketing/PR Exec
Part 3 of our year-end series: the risk of interviews now, Olivia Wilde and how to be a star when every young person just wants to watch 'The Office'
The Exit Interviews is a series of anonymous conversations with industry veterans on the year that was. The Writer and The Agent were the first two installments. Coming next: a top producer and a PA. These posts are for paid subscribers only.
In annual Ankler tradition, I end the year by asking a handful of the wisest people I know in the business their unvarnished opinions — under the cover of anonymity — about what went down in 2022, and what lies ahead. Today, I talk to one of the industry’s smartest and most senior marketing and PR execs about the risk of doing interviews, what’s coming with awards shows, what it takes to make and shape a star today, opportunities for women in the industry, and why young people only want to watch Friends and The Office.
Are you concerned about our ability to create new stars and the pipeline of new stars into the ecosystem?