☀️ COMCAST’s Tricky Sports Play: Boost Revenue, Hurt Profits in Q1
Reading PEACOCK’s profit tea leaves, the MIA movie quarter, less-worse TV bundle trends and more
Welcome to a special lunchtime Wakeup #MediaNerd🤓 Q1 Hollywood Earnings Season breakdown to interpret the numbers at COMCAST in early 2026.
Lotta change afoot at the country’s largest broadband provider, with VERSANT split off the books and the 1-2 Olympics/Super Bowl revenue combo.
Speaking of which, COMCAST’s long-term sports strategy really crystallized in Q1 across all of its business sectors (including Broadband), so let’s take a big look at why NBCU has been spending so much on sports — and what the plan is to make that money back, longer term.
Plus, I’ll take a look at:
How and why Broadband subscriber trends are at least seeing some greenshoots thanks to, uh, wireless service . . . and the continued “less worse” news for the TV bundle biz.
PLUS: How COMCAST is using similar tactics to both turn around Broadband and grow PEACOCK.
The, uh, curious way the TV studio boosted profits in Q1
The kinda MIA quarter in Movies
Why NBCU is very happy with the Theme Park business and much more.
Starting with . . .