Celeb Endorsements: Cash, Sweat Equity or Go for the Mega Exit?

Agents, lawyers and investors' intel on winning the complex world of brand partnerships, even if their client isn't the next Ryan Reynolds

HARD SELL From left: Hailey Bieber (Rhode), Dwayne Johnson (Teremana Tequila) and Jenna Ortega (Adidas) have the goods in the new endorsement game. (Photo illustration by The Ankler; images courtesy of Rhode, Teremana and Adidas)

Ashley Cullins writes about agents, lawyers and dealmakers for paid subscribers. She recently covered the art of getting an or…