Can Brands Copy the 'Barbie' Model?

Ankler panels at Advertising Week New York examined what lies ahead for branded content as traditional Hollywood evolves, as well as AI

Wild Card Creative Group CEO Alison Temple spoke on the Brand as Entertainment panel moderated by The Ankler’s Peter Kiefer at Advertising Week New York. (credit: AWNY)

While it’s certainly not a new form of advertising, a confluence of events within the entertainment industry has set the stage for branded content to make an evolutionary leap over the ne…