TV on Aisle 5! The Brands Paying Direct for Unscripted Budgets (With a Catch)
UTA and others broker direct deals as traditional production money runs dry, with an eye on scripted TV next
Manori Ravindran covers international TV from London for Series Business. She recently wrote about Ted Sarandos and Netflix’s impact on the U.K. as a production hub, the death of mid-budget TV and what’s selling and who’s buying in the global TV market.
British supermarket Marks & Spencer used to be the go-to destinatio…
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