Box Office Bacchanal: The Cart Before the Force
A Force is a Force, of Course, of Course; Don't Look a Gift Force in the Mouth: Get On Your High Force
|Richard Rushfield||Dec 24, 2019|| 6||2|
So much to unpack in this weekend’s box office that it took an extra day for it all to go down.
• The Disney/Star Wars project is perhaps the most successful trainwreck in Hollywood history.
Which is to say, back in 2012 (surprisingly recent!), IP Bob Iger was considering risking his still tenuous chiefdom on a $4 billion bet on Lucasfilm, at the moment i…