Bullets Over the Box Office: Spidey, Spidey, Spidey Ho

Once again, sequelitis lays waste to all who dare stand before it. If there’s one thing you don’t want to do while franchise fatigue is raging across the land, it’s opening the first sequel of the third iteration of a superhero in a decade. What chance could that possibly have in this environment? Especially coming up against an original, fresh, non-franchise like Toy Story 4 . . . . In looking over this summer’s box office, I keep coming back to reversion to the mean. Now and then you get a movie you might have expected to do better, where a different date would’ve helped, where a better campaign could’ve connected, maybe, possibly. But by and large, if you step back, most things end up doing just about what you’d expect a movie like that to do. Far From Home is the follow-up to a tremendously well-liked rethinking of the character who remains, arguably,

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