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The Ankler Podcast
Why it Worked: The 'Otto' Surprise
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Why it Worked: The 'Otto' Surprise

AARP to TikTok?! Sony's Josh Greenstein on nailing an audience from every corner
POPCORN PROPONENT Josh Greenstein at CinemaCon last year. (Frazer Harrison/Getty Images for CinemaCon)

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Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom HanksA Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.”

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The Ankler.
The Ankler Podcast
Listen in as The Ankler team and industry insiders break down Hollywood’s latest business headlines, power struggles and trends shaping the future of entertainment.