Jan 16 • 28M

Why it Worked: The 'Otto' Surprise

AARP to TikTok?! Sony's Josh Greenstein on nailing an audience from every corner

 
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Listen in as The Ankler team and industry insiders break down Hollywood’s latest business headlines, power struggles and trends shaping the future of entertainment.
POPCORN PROPONENT Josh Greenstein at CinemaCon last year. (Frazer Harrison/Getty Images for CinemaCon)

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Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.”

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